Page 134 - Supplements

Pole position

Maruti Suzuki has strengthened its grip on Indian roads and accounts for a 50% market share

JSW will play a very important role in consolidation, says Sajjan Jindal

Competition from competent new players will help the industry grow faster, and JSW Steel will benefit because of its head start, says Sajjan Jindal, Chairman and Managing Director of the company

In the big league

JSW Steel CMD Sajjan Jindal has built the country's largest steel company, overcoming several problems in the past 25 years

Brands must step out of bubble to cater to everything everywhere customer

The trend has been mostly to create fewer and bigger businesses and brands

WhatsApp launches campaign against fake news ahead of Lok Sabha polls

The campaign that has been launched via three short films uses relatable everyday scenarios and ordinary people

Battle for the Hindi Heartland: Whose year will 2019 eventually be?

It is difficult to estimate the difference that Modi would make in a general election campaign

How data oiled digital marketing brands but also caused them to slip

Storied brands have fallen prey to data breaches - Starwood Hotels, British Airways, Forever 21, Whole Foods, even space agency NASA wasn't spared

The Strategist Quiz #594

The Strategist Quiz #594

In the new world order, advertisers have to weave marketing with content

Traditional modes of communicating with consumers have collapsed

Two-way street: Marketers can't ignore what is being discussed about brand

With its Radflix campaign this year, Netflix showed how even trolling on social media can be used to a brand's advantage

From Audi A8 to Honda Civic, a car for every mood and every pocket in 2019

New technology, new styles, new body shapes. Here's what the auto industry has lined up in 2019

What a year for India: Noisy, controversial but not without significance

It was a year notable for a lack of significant achievements

2018 sports stories: Novak's resurgence to Sindhu breaking the finals jinx

Sindhu's victory against Okuhara was her first win in eight finals

CHESS#1333

CHESS#1333

Here is a fashion guide for people on different rungs of the trend ladder

If you don't know what "living coral" is, you may have a problem

2019 on the big screen: A World War II comedy, killer cult's saga, and more

Jharkhand gets its place in the sun in a slew of films releasing in 2019. Among them are two Hindi films by Bengali directors

2018 in A-Z

Describing 2018 alphabetically

The good, the bad and the ugly

It was a cautious year in which no one took risks, but the market did better than most had hoped

What's a new year without new tech? Gadgets and gizmos 2019 has in store

Here is a range of gadgets that people can expect in the coming year

A winter's tales

Hanuman is the only character in the Ramayana with an internal monologue, constantly evaluating his own actions