Page 53 - Supplements

Health-conscious consumers make alcohol brands rethink their product line

Brands are offering new products which are low on alcohol, sugar and preservatives and cater to the growing 'sober curious' movement

The Strategist Quiz 643

The Strategist Quiz 643

Answers to Strategist quiz 641

Answers to Strategist quiz 641

BMW's 'The Hire' campaign shows why great advertising requires courage

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

Brands plough the gender track, chase relevance and an image makeover

Several new campaigns challenge the popular narrative around machismo. Is this real change or opportunism on the part of the brands, ask experts

From pricing to product packaging, here's how Xiaomi cracked the TV code

Having entered the Indian TV market in 2018, the Chinese manufacturer has emerged the fourth largest player here

The Bajaj scooter that took me places, and why Bajaj continues to be super

The Bajaj Super could not be called a pretty scooter, but it was sturdy and reliable

Why the Renault Triber is everyman's budget set of impressive wheels

Renault has built a reputation for no-frills cars that hold up well on Indian roads

Innovation and all that

The bold brilliance of the innovator needs the patient genius of design to make it work

The troubling legacy of Ranjan Gogoi, former Chief Justice of India

Right from the beginning, the ex-Chief Justice's tenure was marked by secrecy, opacity, and the ubiquitous use of 'sealed covers'

A unique shelter that is heaven for more than 700 unwanted animals

Inability to survive in the big, bad world is an entry ticket into the magical world of ACGS

CHESS #1379

Ding has played extraordinary chess in the past six months

Personalised gifts are all the rage. A guide to the quirkiest options going

Customised, personalised products - objects that are quirky, fun and completely unique - are the current rage in gifting

Eating one's way through Bologna, considered the gastronomic heart of Italy

It's not just food wisdom that you'll pick up if you're visiting Bologna

Iran's love for Indian films in general and Raj Kapoor in particular

Hindi cinema's excesses have occasionally given succour to Afghans

Not exactly the 'Orient Express', but Europe's sleepers are back

Unlike opulent trains, these are for regular people with a climate conscience

When 'yoginis' hold court

Seema Kohli's exhibition, A Circle of Our Own, is an intriguing experiment with installations in a public space

Here are the six takeaways from Melania Trump's unauthorised biography

'Free, Melania' gets into the first lady's relationship with Ivanka, 'Be Best' and that 'I really don't care' jacket

The Magical Magyars and their considerable influence on European football

Football writer Jonathan Wilson reminds us of a time when the Magical Magyars shaped the world of football

The astonishing Viswanathan Anand looks back on his journey so far

Viswanathan Anand has been a model of brilliance, consistency and, well, niceness for decades. On the eve of the release of his new book, he talks about the journey so far