Page 3 - Advertising

DTC depots to become commercial hubs, eye Rs 2,600 crore in revenue

These multi-level depots and projects will generate revenue through parking, advertising, installation of mobile towers and office space rentals to enhance infrastructure and DTC's financial health

US seeks Google ad-tech breakup after judge finds illegal monopoly

The judge set a September trial date on Friday, after hearing from Google and the DOJ on potential remedies for the company's dominance in ad tools used by online publishers

Shein, Temu ramp up digital advertising in UK, France as US tariffs hit

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent month-over-month

Advertising important for the world economy, says WPP CEO Mark Read

"Globally, advertising is a trillion dollar industry and advertising has long been part of successive technology revolutions," he said in a keynote session at WAVES

Ad firms brace for pullback in client marketing spend amid tariff woes

The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend

A wake-up call for Indian advertising as CCI cracks down on cartel

The CCI raids are a rap on the knuckles - but how did Indian advertising agencies end up here?

SC gives 2-month deadline for states to create system for misleading ads

Observing that misleading advertisements could cause great harm to the society, the Supreme Court on Wednesday set a two-month deadline for the states and union territories to create a grievance redressal mechanism to deal with complaints against such ads. Issuing a slew of directions to curb misleading advertisements, a bench of Abhay S Oka and Ujjal Bhuyan said they could cause great harm to the society and that it was essential to stop them and save the ignorant masses. The state governments, the court said, should create mechanisms for members of the public to lodge complaints against objectionable advertisements prohibited under the Drugs and Magic Remedies Act, 1954. The 1954 act is more than 70 years old and there is no implementation in its true letter and spirit, it said. "We direct the states governments to create proper grievance redressal mechanisms within a period of two months from today and give adequate publicity to the availability at frequent intervals." The ...

Leniency option helps CCI crack down on ad agency cartel, gather evidence

The 'leniency programme' encourages whistleblowers in cartels to provide information on outfits and lessens their penalties in extenuating circumstances

JioStar eyes 1 billion-viewer mark as IPL 2025 ad rates climb scoreboard

Experts say ad costs in the cash-rich league this year may be 20-30% higher

Best of BS Opinion: The many hats a government wears in citizens' lives

The undeniable thing is that government can shape the very nature of the nation, for better or for worse. From finances to health to labour to communication to awareness, it wields great power.

Meta to allow rival ads on Marketplace after EU antitrust penalty

Calling it the Facebook Marketplace Partner Progam, Meta said the scheme is a response to the EU competition watchdog even as it challenged the fine in court

Best of BS Opinion: Quality of spending matters more than the quantum

From education to PSUs to advertising to tariffs, how we address the quality of spending matters as much as the quantum of it

India ranks 9th globally among top advertising markets: GroupM report

Globally, India ranks among the top advertising markets, with the US, China, the UK, Japan, and Germany leading the list

Pinterest shares climb 20% as AI-powered tools drive ad revenue growth

The company is set to add more than $4 billion in its market value if gains hold. As of last close, it had a market valuation of $22.70 billion

India's ad industry may grow at 6.5% to hit Rs 1.1 trillion by year-end

Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 crore, of the Indian advertising industry

Elon Musk writes to X employees, says company 'barely breaking even'

According to an internal email sent by Elon Musk to employees, X is 'barely breaking even,' citing stagnant user growth and underwhelming revenue

'Embers of the Hands': Barraclough uncovers untold stories of history

People love the blood-soaked sagas that chronicle the deeds of (actual) Vikings. They love what Barraclough calls the "soap opera lives" of Norse gods

Australia's social media ban for kids sparks debate on advertising ethics

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

There's so much content that people have content indigestion: Prasoon Joshi

In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela, a musical depicting the journey of Shri Krishna