Page 3 - Advertising

A wake-up call for Indian advertising as CCI cracks down on cartel

The CCI raids are a rap on the knuckles - but how did Indian advertising agencies end up here?

SC gives 2-month deadline for states to create system for misleading ads

Observing that misleading advertisements could cause great harm to the society, the Supreme Court on Wednesday set a two-month deadline for the states and union territories to create a grievance redressal mechanism to deal with complaints against such ads. Issuing a slew of directions to curb misleading advertisements, a bench of Abhay S Oka and Ujjal Bhuyan said they could cause great harm to the society and that it was essential to stop them and save the ignorant masses. The state governments, the court said, should create mechanisms for members of the public to lodge complaints against objectionable advertisements prohibited under the Drugs and Magic Remedies Act, 1954. The 1954 act is more than 70 years old and there is no implementation in its true letter and spirit, it said. "We direct the states governments to create proper grievance redressal mechanisms within a period of two months from today and give adequate publicity to the availability at frequent intervals." The ...

Leniency option helps CCI crack down on ad agency cartel, gather evidence

The 'leniency programme' encourages whistleblowers in cartels to provide information on outfits and lessens their penalties in extenuating circumstances

JioStar eyes 1 billion-viewer mark as IPL 2025 ad rates climb scoreboard

Experts say ad costs in the cash-rich league this year may be 20-30% higher

Best of BS Opinion: The many hats a government wears in citizens' lives

The undeniable thing is that government can shape the very nature of the nation, for better or for worse. From finances to health to labour to communication to awareness, it wields great power.

Meta to allow rival ads on Marketplace after EU antitrust penalty

Calling it the Facebook Marketplace Partner Progam, Meta said the scheme is a response to the EU competition watchdog even as it challenged the fine in court

Best of BS Opinion: Quality of spending matters more than the quantum

From education to PSUs to advertising to tariffs, how we address the quality of spending matters as much as the quantum of it

India ranks 9th globally among top advertising markets: GroupM report

Globally, India ranks among the top advertising markets, with the US, China, the UK, Japan, and Germany leading the list

Pinterest shares climb 20% as AI-powered tools drive ad revenue growth

The company is set to add more than $4 billion in its market value if gains hold. As of last close, it had a market valuation of $22.70 billion

India's ad industry may grow at 6.5% to hit Rs 1.1 trillion by year-end

Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 crore, of the Indian advertising industry

Elon Musk writes to X employees, says company 'barely breaking even'

According to an internal email sent by Elon Musk to employees, X is 'barely breaking even,' citing stagnant user growth and underwhelming revenue

'Embers of the Hands': Barraclough uncovers untold stories of history

People love the blood-soaked sagas that chronicle the deeds of (actual) Vikings. They love what Barraclough calls the "soap opera lives" of Norse gods

Australia's social media ban for kids sparks debate on advertising ethics

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

There's so much content that people have content indigestion: Prasoon Joshi

In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela, a musical depicting the journey of Shri Krishna

Omnicom's Interpublic Group buy to make it India's second-largest ad firm

IPG has a presence in India through IPG Mediabrands India. Globally, WPP, Omnicom, Publicis Groupe, and IPG form the 'Big Four' of the advertising world

Employee lawsuit claims Apple spies on workers even at home, gags speech

Amar Bhakta, who has been part of Apple's digital advertising team since 2020, claims the tech giant places significant restrictions on work devices

Realty most violative sector on problematic advertising in Apr-Sep: Report

The real estate sector has emerged as the most violative segment in advertising during the first half of FY25, accounting for over a third of the problematic campaigns, a report said on Tuesday. The report by the Advertising Standards Council of India (ASCI) said the self-regulatory body received 4,016 complaints during the first half, of which 3,031 were investigated and 98 per cent of them needed some modification. From a media perspective, digital platforms contributed to 2,830 or 93 per cent of the ads processed by the body. When it comes to violations of the code, the real estate sector is followed by illegal betting at 29 per cent, healthcare at 8 per cent, personal care at 7 per cent, and food and beverages at 6 per cent. The body reviewed 2,115 ads from the realty sector, of which 1,027 were processed for potential violations of the MahaRERA Act, an official statement said. On the illegal betting front, the body said 890 ads were flagged to the Ministry of Information and

Elon Musk's X falls behind on updating political advertising disclosures

X isn't legally required to update the database, but it's become an expected practice for the company and its tech peers

Snap reports strong revenue growth, boosting shares amid ad revamp

"Snap's continued hard work to revamp its ad business to better serve performance-focused advertisers, particularly small and medium-sized businesses, and diversify its revenue streams through