Page 4 - Advertising

Google's ad changes may impact millions of small businesses nationwide

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

Meta must limit data use for targeted advertising, rules top EU court

Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta's personalised advertising based on processing personal data

Meta, Australian banks show progress on taking down 'celeb bait' scam ads

The scams use images of famous people, often generated by artificial intelligence, to trick consumers into giving money to non-existent investment schemes

Google defends ad tech as safe, says it's competitive with Meta, Amazon

In a federal antitrust trial, enforcers allege that Google has monopolised the technology used to buy and sell website ads

How Google allegedly monopolised ad technology market: All you need to know

Antitrust enforcers alleged that Google gave special access and privileges to its own ad products

Google wins fight over $1.7 billion EU fine for online advertising abuse

Judges at the EU's General Court in Luxembourg backed the Alphabet Inc. unit's challenge to a fine doled out in 2019, saying regulators made mistakes in their probe

Google debated cutting fees for ad exchange 8 yrs ago, ex officials testify

In a trial that kicked off this week in federal court in Alexandria, Virginia, antitrust enforcers allege that Google has monopolised the technology used to buy and sell online display advertising

Asci's new Chairman Partha Sinha wants to expand the council's footprint

Sinha wants to deploy AI to monitor errant advertising, and ensure that creativity and responsibility coexist

Snap to focus on growing ad biz, augmented reality amid poor stock show

At the start of August, Snap projected a weak forecast for the current quarter, citing a decrease in advertising spend and is now expected to report fiscal 2024 revenue of $5.34 billion

Warner Bros Discovery writes down TV assets by $9 bn amid uncertainities

The shift of viewers from traditional television to streaming services has led to a decline in advertising revenue and affiliate fees, impacting the profitability of Warner Bros

Centre plans tougher ad curbs on liquor makers such as Carlsberg, Pernod

Now they could bring fines for companies and bans for celebrities endorsing tobacco and liquor ads deemed misleading, according to the top civil servant for consumer affairs

SC suggests creation of centralised dashboard for misleading ads complaints

Asks Ministry of Consumer Affairs explain why complaints on its portal is 'abysmally low'

Advertising, not pay model, likely to drive revenue for video business

Growth of online video depends on ability to attract audiences looking for free video, says Omdia research

Alphabet results to set tone for big tech on advertising, cloud: Report

Alphabet, which has gained more than 16% since its blowout first-quarter report, needs to show that spending on AI is continuing to drive revenue in its cloud and advertising businesses

Hoarding crash: HC asks police to reply to ad firm's plea to quash FIR

The Bombay High Court on Friday directed the police to file a detailed affidavit in response to the petition of advertising firm director Bhavesh Bhinde, arrested in the Ghatkopar hoarding collapse case. Bhinde has sought that the FIR registered against him be quashed claiming that the hoarding collapse, which killed 17 persons, was an act of God and he is released on interim bail pending hearing of the plea. He has been booked for culpable homicide not amounting to murder. A division bench of Justices Bharati Dangre and Manjusha said the plea also raises the contention of illegal arrest as the mandatory notice under section 41A of the Code of Criminal Procedure was not issued to the accused first. The bench said the police will have to clarify their stand on this as several judgments say that illegal detention necessitates immediate release. Public Prosecutor Hiten Venegaonkar said a detailed affidavit will be filed. The court posted the matter for further hearing on July 26. Bh

Taboola signs advertising agreement with Apple, shares surge by 11%

The agreement strengthens Taboola's portfolio of reselling contracts with one of the world's most well-known brands and gives Apple an opportunity to expand its advertising business

Creativity that breaks clutter drives sales, brand equity: Kantar report

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Team India's victory in T20 World Cup likely to boost ad revenues further

Disney Star, this season's official media rights holder of the shortened, fast-paced form of cricket, was expecting to rake in as much as Rs 18,000 crore ($2.2 billion) in advertising from the sport

IRDAI bars unit-linked policies from being advertised as investment product

All advertisements of linked insurance products and annuity products with variable annuity pay-out option must disclose risk factors, says regulator

Withhold ads without self-declaration certificate from June 18-July 9: ASCI

The ASCI has asked advertisers and broadcasters to avoid releasing advertisements between June 18 and July 9 until the SC provides clarity on the self-declaration certificate (SDC) mandate