Business Standard

Asus Laptops

ASUS bets on aggressive retail expansion to become India's top PC brand

Taiwanese tech giant ASUS aims to become India's top PC (personal computer) brand having 25-30 per cent market share in two years, with aggressive retail expansion as one of its key strategies. ASUS has already tripled its market share in India from 6.3 per cent in 2017 to 17.8 per cent in 2023, making it the number two consumer notebook brand in the country, said Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India. "It took us six years to triple the market share. Our target is to become the number one brand in the coming two years. And to reach number one, our market share should reach between 25-30 per cent. "We will continue to aggressively expand our retail touch points to ensure that consumers from tier-3 and tier-4 cities can experience ASUS technology without having to travel to metro cities," he said in an interview to PTI. Being one of the largest gaming and consumer PC companies, ASUS understands the need to sustain momentum, he added. Su

ASUS bets on aggressive retail expansion to become India's top PC brand
Updated On : 29 Sep 2024 | 2:50 PM IST

ASUS launches Intel Core Ultra Series 2-powered AI laptops, NUC desktop

The new range of Intel chips-powered ASUS laptops and NUC desktop will receive AI tools and features currently limited to Microsoft Copilot Plus platform based on Qualcomm chips

ASUS launches Intel Core Ultra Series 2-powered AI laptops, NUC desktop
Updated On : 25 Sep 2024 | 4:01 PM IST

ASUS starts pre-orders for Intel Core Ultra-powered Zenbook S 14 AI PC

ASUS has also launched the Intel Core Ultra processors-powered ExpertBook P5405 laptop for business, featuring advanced security tools and privacy options

ASUS starts pre-orders for Intel Core Ultra-powered Zenbook S 14 AI PC
Updated On : 19 Sep 2024 | 3:17 PM IST

Acer launches gaming-centric Aspire 7 laptop: Check price, specs, and more

The Acer Aspire 7 laptop is priced starting at Rs 61,990 and is available for purchase on the Acer online store and Flipkart

Acer launches gaming-centric Aspire 7 laptop: Check price, specs, and more
Updated On : 12 Sep 2024 | 12:52 PM IST

ASUS brings laptops powered by new Snapdragon X Plus, India launch likely

New Snapdragon X Plus 8-core chip powered ASUS Vivobook S15 and ProArt PZ13 laptops have been unveiled at the Internationale Funkausstellung (IFA) 2024 event in Berlin.

ASUS brings laptops powered by new Snapdragon X Plus, India launch likely
Updated On : 06 Sep 2024 | 5:17 PM IST

ASUS Vivobook S15 (Qualcomm) review: Not a regular laptop, in a good way

ASUS Vivobook S15 offers long-lasting battery, swift performance, and a range of exclusive AI tools to enhance everyday use. However, this Qualcomm-powered laptop may not be suitable for everyone

ASUS Vivobook S15 (Qualcomm) review: Not a regular laptop, in a good way
Updated On : 30 Aug 2024 | 3:35 PM IST

ASUS launches AI laptops in ROG, Vivobook, Zenbook, ProArt series: Details

The new laptops are now available in India on ASUS Eshop and e-commerce platforms such as Amazon and Flipkart. Some models are also available offline at select retail outlets

ASUS launches AI laptops in ROG, Vivobook, Zenbook, ProArt series: Details
Updated On : 27 Aug 2024 | 2:06 PM IST

AI PCs to account for 5-10% of shipments by year end: Asus executive

Su claims that Asus has grown between 3-4 per cent in the first half of 2024, ahead of the overall market

AI PCs to account for 5-10% of shipments by year end: Asus executive
Updated On : 16 Jul 2024 | 11:37 PM IST

ASUS Vivobook S15 Copilot+ PC available for pre-booking in India: Details

Customers can pre-book the Qualcomm Snapdragon X elite chip-powered ASUS Vivobook S15 on its Pegasus stores, eShop, and e-commerce platform Flipkart

ASUS Vivobook S15 Copilot+ PC available for pre-booking in India: Details
Updated On : 02 Jul 2024 | 1:10 PM IST

ASUS ROG Zephyrus G14 (2024) gaming laptop launched in India: Check details

The ASUS ROG Zephyrus G14, powered by AMD Ryzen 9 8945HS processor, is offered with up to NVIDIA GeForce RTX 4060 graphic processing unit (GPU)

ASUS ROG Zephyrus G14 (2024) gaming laptop launched in India: Check details
Updated On : 20 Jun 2024 | 12:14 PM IST

Tech major Asus places big bets on India's personal computer market

India's personal computer (PC) market is better than the rest of the world and low penetration level of the devices offers a good growth opportunity for the Taiwanese tech major Asus, senior company officials have said. The Taiwanese PC maker has seen positive growth in the Indian market. Asus India consumer and gaming PC vice president Arnold Su told PTI that "India's PC penetration per household is around 10 to 11 per cent. Which means around 90 per cent of Indian households still do not have a PC, which means it is a very good opportunity for us," he said. Su said Asus is continuing to invest in India making its product available across the country. "... If you see today in India, out of 750 districts, we have already covered around 450 districts," he added. Asus general manager for Asia Pacific System Business Unit Peter Chang told PTI that post COVID pandemic, the company has not seen very positive signals in PC demand both globally and in India. "However, this year... the ..

Tech major Asus places big bets on India's personal computer market
Updated On : 09 Jun 2024 | 1:33 PM IST

ASUS unveils AMD Ryzen AI 300 processors-powered ROG, ProArt series laptops

The ASUS ROG Zephyrus G16, ProArt PX13 and the ProArt P16 laptops feature the new AMD Ryzen AI 9 HX 370 processor and up to Nvidia RTX 4070 GPU

ASUS unveils AMD Ryzen AI 300 processors-powered ROG, ProArt series laptops
Updated On : 05 Jun 2024 | 1:32 PM IST

Microsoft Copilot Plus AI PCs from Samsung, Asus, and more are coming soon

Microsoft has announced that the first wave of Copilot Plus AI PCs will be available from June 18, 2024. However, Indian consumers may have to wait a tad longer no OEM has announced India launch as ye

Microsoft Copilot Plus AI PCs from Samsung, Asus, and more are coming soon
Updated On : 22 May 2024 | 12:24 PM IST

ASUS launches Vivobook S series laptops with OLED displays: Price, specs

Offered in S 14, S 15, and S 16 variants, the ASUS Vivobook S series laptops will be available online on ASUS e-shop and Flipkart and at select retail stores from Rs 89,990 onwards

ASUS launches Vivobook S series laptops with OLED displays: Price, specs
Updated On : 21 May 2024 | 3:08 PM IST

ASUS launches enterprise-focused ExpertBook B3 series laptops: Details here

Configurable for display size and processor, the ASUS ExpertBook B3 series laptops are now available on-demand for business consumers in India

ASUS launches enterprise-focused ExpertBook B3 series laptops: Details here
Updated On : 07 May 2024 | 3:11 PM IST

ASUS launches 2024 ROG Strix, TUF series gaming laptops in India: Details

The ASUS ROG Strix G16 and TUF Gaming A15 laptops are priced at Rs 1,99,990 onwards and Rs 1,24,990 onwards, respectively

ASUS launches 2024 ROG Strix, TUF series gaming laptops in India: Details
Updated On : 02 May 2024 | 2:08 PM IST

ASUS ROG Strix Scar 16 review: Ticks all right boxes for a gaming laptop

Priced at Rs 329,990, the ASUS ROG Strix Scar comes remarkably close to gaming desktops, offering a compelling alternative that combines power with portability

ASUS ROG Strix Scar 16 review: Ticks all right boxes for a gaming laptop
Updated On : 25 Apr 2024 | 5:12 PM IST

Asus launches ZenBook Duo laptop in India at Rs 159,990 onwards: Details

The Asus ZenBook Duo, featuring a novel dual-touchscreen design and detachable Bluetooth keyboard, is now available online on ASUS e-shop, Amazon India and Flipkart

Asus launches ZenBook Duo laptop in India at Rs 159,990 onwards: Details
Updated On : 16 Apr 2024 | 1:27 PM IST

Asus opens pre-bookings for ZenBook Duo in India, launch set for April 16

On the ZenBook Duo pre-book orders, Asus is offering 2-year warranty extension and 3-year local accidental damage protection. Moreover, the company is bundling its ProArt Mouse at no additional cost

Asus opens pre-bookings for ZenBook Duo in India, launch set for April 16
Updated On : 09 Apr 2024 | 5:40 PM IST

ASUS launches 2024 Zenbook S 13 OLED, Vivobook 15 laptops in India: Details

Both the ASUS Zenbook S 13 OLED and Vivobook 15 are powered by Intel Core series processor, with Core Ultra 7 offered in Zenbook S 13 OLED

ASUS launches 2024 Zenbook S 13 OLED, Vivobook 15 laptops in India: Details
Updated On : 13 Mar 2024 | 3:52 PM IST