Taiwanese tech giant ASUS aims to become India's top PC (personal computer) brand having 25-30 per cent market share in two years, with aggressive retail expansion as one of its key strategies. ASUS has already tripled its market share in India from 6.3 per cent in 2017 to 17.8 per cent in 2023, making it the number two consumer notebook brand in the country, said Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India. "It took us six years to triple the market share. Our target is to become the number one brand in the coming two years. And to reach number one, our market share should reach between 25-30 per cent. "We will continue to aggressively expand our retail touch points to ensure that consumers from tier-3 and tier-4 cities can experience ASUS technology without having to travel to metro cities," he said in an interview to PTI. Being one of the largest gaming and consumer PC companies, ASUS understands the need to sustain momentum, he added. Su
The new range of Intel chips-powered ASUS laptops and NUC desktop will receive AI tools and features currently limited to Microsoft Copilot Plus platform based on Qualcomm chips
ASUS has also launched the Intel Core Ultra processors-powered ExpertBook P5405 laptop for business, featuring advanced security tools and privacy options
The Acer Aspire 7 laptop is priced starting at Rs 61,990 and is available for purchase on the Acer online store and Flipkart
New Snapdragon X Plus 8-core chip powered ASUS Vivobook S15 and ProArt PZ13 laptops have been unveiled at the Internationale Funkausstellung (IFA) 2024 event in Berlin.
ASUS Vivobook S15 offers long-lasting battery, swift performance, and a range of exclusive AI tools to enhance everyday use. However, this Qualcomm-powered laptop may not be suitable for everyone
The new laptops are now available in India on ASUS Eshop and e-commerce platforms such as Amazon and Flipkart. Some models are also available offline at select retail outlets
Su claims that Asus has grown between 3-4 per cent in the first half of 2024, ahead of the overall market
Customers can pre-book the Qualcomm Snapdragon X elite chip-powered ASUS Vivobook S15 on its Pegasus stores, eShop, and e-commerce platform Flipkart
The ASUS ROG Zephyrus G14, powered by AMD Ryzen 9 8945HS processor, is offered with up to NVIDIA GeForce RTX 4060 graphic processing unit (GPU)
India's personal computer (PC) market is better than the rest of the world and low penetration level of the devices offers a good growth opportunity for the Taiwanese tech major Asus, senior company officials have said. The Taiwanese PC maker has seen positive growth in the Indian market. Asus India consumer and gaming PC vice president Arnold Su told PTI that "India's PC penetration per household is around 10 to 11 per cent. Which means around 90 per cent of Indian households still do not have a PC, which means it is a very good opportunity for us," he said. Su said Asus is continuing to invest in India making its product available across the country. "... If you see today in India, out of 750 districts, we have already covered around 450 districts," he added. Asus general manager for Asia Pacific System Business Unit Peter Chang told PTI that post COVID pandemic, the company has not seen very positive signals in PC demand both globally and in India. "However, this year... the ..
The ASUS ROG Zephyrus G16, ProArt PX13 and the ProArt P16 laptops feature the new AMD Ryzen AI 9 HX 370 processor and up to Nvidia RTX 4070 GPU
Microsoft has announced that the first wave of Copilot Plus AI PCs will be available from June 18, 2024. However, Indian consumers may have to wait a tad longer no OEM has announced India launch as ye
Offered in S 14, S 15, and S 16 variants, the ASUS Vivobook S series laptops will be available online on ASUS e-shop and Flipkart and at select retail stores from Rs 89,990 onwards
Configurable for display size and processor, the ASUS ExpertBook B3 series laptops are now available on-demand for business consumers in India
The ASUS ROG Strix G16 and TUF Gaming A15 laptops are priced at Rs 1,99,990 onwards and Rs 1,24,990 onwards, respectively
Priced at Rs 329,990, the ASUS ROG Strix Scar comes remarkably close to gaming desktops, offering a compelling alternative that combines power with portability
The Asus ZenBook Duo, featuring a novel dual-touchscreen design and detachable Bluetooth keyboard, is now available online on ASUS e-shop, Amazon India and Flipkart
On the ZenBook Duo pre-book orders, Asus is offering 2-year warranty extension and 3-year local accidental damage protection. Moreover, the company is bundling its ProArt Mouse at no additional cost
Both the ASUS Zenbook S 13 OLED and Vivobook 15 are powered by Intel Core series processor, with Core Ultra 7 offered in Zenbook S 13 OLED