Page 3 - Brand Ambassadors

Levi's ropes in Deepika Padukone as global brand ambassador

Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador. "With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey. "Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement. As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi's said Deepika's personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. "With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women's category," he said. Padukone .

Teen sensation Shafali Verma roped in as brand ambassador by PepsiCo

Shafali is hailed as one of the promising talents to watch out for in women's cricket

Chefs at the endorsement table

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow

Is penalising brand ambassadors a fair move?

Experts say it is unfair to impose hefty fines on celebrity endorsers who are not responsible for the brand and marketing strategy

Trouble in celeb land

The call to make brand ambassadors accountable has spooked them