Page 9 - Coca-cola

Coca-Cola ropes in Shah Rukh Khan as brand ambassador for Thums Up

Beverage major Coca-Cola has signed Bollywood heartthrob Shah Rukh Khan as the brand ambassador for Thums Up. Earlier, Khan was associated with rival cola brand, Pepsi, for a long period of time and this is his first big endorsement after the controversy involving his son Aryan Khan in a drug case last year. The new commercial for Thums Up featuring Khan, will have an integrated campaign across TV, social, digital, shopper, and OOH platforms. "Teaming up with King Khan, the brand amplifies this core value and adds an action-packed cinematic storytelling with SRK portraying both reel and real-life hero in the ad-film," said a joint statement. Thums Up, which has become a billion dollar brand in 2021, has partnership with the Olympic Games, Paralympic Games and cricket. Commenting on the new campaign, Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), Coca-Cola India & Southwest Asia said, Thums Up is a 45-year young brand that has always inspired millions to stay ...

Coca-Cola India net down 28.4% at Rs 443.4 cr in FY21; revenue down 16%

Coca-Cola India's net profit declined 28.4 per cent year-on-year to Rs 443.38 crore and its revenue from operations was down 16.2 per cent to Rs 2,297.51 crore in the pandemic-hit FY21, according to regulatory documents. The cola major had logged a net profit of Rs 619.14 crore in FY20, while its revenue from operations in that year had stood at Rs 2,741.54 crore. Coca-Cola India's total income also declined 16.2 per cent to Rs 2,355.10 crore in the fiscal ended March 2021 as against Rs 2,811.99 crore in the preceding financial year, according to the Registrar of Companies filing, shared by market intelligence firm Tofler. Reply to an e-mail sent to Coca-Cola India could not be ascertained immediately. In FY21, Coca-Cola India's other income also declined 18.2 per cent to Rs 57.59 crore as against Rs 70.44 crore a year ago. During the financial year 2020-21, the company's total expenses were reduced by 11.2 per cent to Rs 1,740.92 crore as against Rs 1,961.28 crore in the previous

Coca-Cola logs 6% unit case volume growth on better sales in India, others

India is one of the leading markets for Coca-Cola

O4S raises $6 mn in Series-A funding round led by Think Investments

The company has earlier raised a total of $3.5 million in different rounds of investments

Coca-Cola raises revenue forecast as demand rebounds on reopening boost

Coca-Cola Co raised its full-year sales and profit forecasts on Wednesday, as demand bounces back from pandemic lows for its beverages following the re-opening of theaters, restaurants and stadiums.

Best of BS Opinion: Real winners of reshuffle, message in a bottle & more

Here are the best of Business Standard's opinion pieces for Wednesday

Message in a bottle

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

How local politics and nationalism shaped football as we know it today

The sport, which began capturing global imagination just after World War I, has been used as a platform to make political and racial statements and broadcast ethnic identities

Ronaldo inspires every celebrity to be an 'undorser'

The Ronaldo episode is not likely to be the last, as many more celebrities may now want to make visible statements in support of causes close to their hearts

Cristiano Ronaldo's Coke snub kicks off meme fest; brands seize the moment

Fevicol, Zomato, ITC, Parle, Paytm and Amul all reacted quickly to Ronaldo's press conference stunt in what has come to be called 'moment marketing'

UEFA reminds teams of sponsorship obligations after Cristiano Ronaldo case

Ronaldo moved Coca-Cola bottles aside as he sat down to speak to the media on the eve of Tuesday's Group F opener against Hungary in Budapest, which Portugal won 3-0

'Brand dissidence': Ronaldo eschewing Coca-Cola has a lesson for companies

In taking on Coke, Ronaldo may have unintentionally set a precedent for other players

UEFA asks Euro 2020 teams to stop removing sponsor bottles

Reacting to a bottle-snatching trend at the Euros started by Ronaldo, players on the 24 teams have been asked to stop removing strategically placed sponsor drinks from the news conference platforms

Portuguese superstar Cristiano Ronaldo's snub costs Coca-Cola $4 billion

The star urged people to choose water over aerated drinks

Portuguese superstar Cristiano Ronaldo's snub costs Coca-Cola $4 billion

The star urged people to choose water over aerated drinks

Euros championship 'Bottlegate' spreads from Coca-Cola to Heineken

Manchester United's Paul Pogba on Tuesday moved a bottle of non-alcoholic Heineken NV beer out of sight when giving a press conference at the UEFA Euro 2020 tournament, where he's representing France

Footballer Cristiano Ronaldo knocks off $4 billion from Coca-Cola's value

Coke is a sponsor of the ongoing Euro 2020 in which the former Real Madrid star is leading Portugal.

Second Covid wave flattens fizz for soft-drink makers, says Crisil

India's non-alcoholic beverages industry is unlikely to reclaim pre-pandemic levels this fiscal: Crisil

Coke, Pepsi report stable financial in March quarter, but Covid cloud looms

Cola majors say they will monitor localised lockdowns, vaccination progress

Beverage firms betting big on launches to add fizz to summer sales

The out-of-home market typically contributes two-third of the sales of beverage companies, said experts