The Oxford English Dictionary actually does not recognise the word undorser. At least not so far. Because it is a word coined by me. As a word that is the opposite, the antonym, of the word endorser. According to the dictionary, an endorser is “someone, especially a well-known person, who appears in an advertisement saying that they use and like a particular product” or “someone who makes a public statement saying that they support someone or something”. After Cristiano Ronaldo’s very public snub of Coke, the undorser will soon come to be defined as “someone, especially a well-known person, who
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
