Business Standard

Ronaldo inspires every celebrity to be an 'undorser'

The Ronaldo episode is not likely to be the last, as many more celebrities may now want to make visible statements in support of causes close to their hearts


Sandeep Goyal
The Oxford English Dictionary actually does not recognise the word undorser. At least not so far. Because it is a word coined by me. As a word that is the opposite, the antonym, of the word endorser. According to the dictionary, an endorser is “someone, especially a well-known person, who appears in an advertisement saying that they use and like a particular product” or “someone who makes a public statement saying that they support someone or something”. After Cristiano Ronaldo’s very public snub of Coke, the undorser will soon come to be defined as “someone, especially a well-known person, who
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Jun 25 2021 | 10:41 PM IST

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