Consumer Trends
Poised as global platform for consumer tech: Nothing co-founder on India
India is strongly positioned as the next global platform for consumer technology, driven by expanding manufacturing base, stronger supply chain capabilities, and a shift toward aspirational, global-style preferences is reshaping demand in this "strategic market", Akis Evangelidis, Co-founder and India President of smartphone maker Nothing has said. The London-based consumer technology unicorn - which recently inaugurated its first flagship store in the country, in Bengaluru - says it is on a hyper-growth trajectory in India. "...it has been an intense journey, but very rewarding and quite exciting. India is a strategic market, and a lot has been happening on the global front out of India in our industry, and we definitely see India being at the forefront of it for the foreseeable future," Evangelidis told PTI in a recent interview. It is pertinent to mention that India is the world's second-largest smartphone market, with rising local manufacturing under government incentives and ..
 "Poised as global platform for consumer tech: Nothing co-founder on India")
Festive cheer lights up growth prospects for lesser-known D2C startups
Festive season 2025 boosts visibility and sales for homegrown D2C brands, with creative strategies driving 10-100% growth across startups and small businesses
 "Festive cheer lights up growth prospects for lesser-known D2C startups")
From protein goals to fibremaxxing: Are these health trends any good?
Social media is moving from 'protein goals' to 'fibre goals' with trends like fibremaxxing. But how much of it is actually good for you? Here's what experts and evidence say
 "From protein goals to fibremaxxing: Are these health trends any good?")
How basic customs duty cut on mobile phones will affect cost benefits
Smartphones like Google Pixel and some iPhone Pro models are likely to get some benefit out of the rationalisation
 "How basic customs duty cut on mobile phones will affect cost benefits")
India's fast pace transformation reflects changing consumer trends: HUL MD
With increasing affluence, the new India is spearheaded by aspiration for better quality of life, he says
 "India's fast pace transformation reflects changing consumer trends: HUL MD")
91% consumers expect brands to offer immersive, virtual experiences: Report
A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations
 "91% consumers expect brands to offer immersive, virtual experiences: Report")
Consumer trends that will shape 2023
From renting luxury items to recommerce and using AR to make purchase decisions - the customer will get smarter, more realistic and more prudent this year
Multiply Ventures raises Rs 260 cr via maiden fund focused on consumer tech
The Bengaluru-based VC fund said it exceeded its target of Rs 250 crore
 "Multiply Ventures raises Rs 260 cr via maiden fund focused on consumer tech")
'Multifunctional homes' among top consumer trends for 2019: Report
These also explore how consumer behaviour is shifting and causing disruption for businesses globally
 "'Multifunctional homes' among top consumer trends for 2019: Report")
Business sans AI, Big Data: Themes that will dominate consumer trends ahead
At one level, human beings are essentially the same, globally. At another level, each individual is different.
 "Business sans AI, Big Data: Themes that will dominate consumer trends ahead")
The pride in being Indian and buying Indian is growing: BCG's Thomas Lutz
As the head of the consumer and retail practice at the Boston Consulting Group, Lutz has a close view of these sectors in all markets the consultancy major operates in
 "The pride in being Indian and buying Indian is growing: BCG's Thomas Lutz")
Data Tracker: Know your customer
Impatient consumers want immediacy, real-time virtual dialogue with their brands
 "Data Tracker: Know your customer")