Energy Drinks
The Red Bull story: Book reveals private man behind the successful brand
The creator of the Red Bull empire had a strong aversion to media attention, and even his death would not change that
 "The Red Bull story: Book reveals private man behind the successful brand")
Caffeinated energy drinks: Do they give you wings, or just weigh you down?
Love energy drinks? Your body might not. From spiking anxiety to disrupting sleep and hormones, doctors explain what those shiny cans may be doing to young people
 "Caffeinated energy drinks: Do they give you wings, or just weigh you down?")
Reliance launches 'Spinner' sports drink with Muttiah Muralitharan
Reliance through its FMCG arm Reliance Consumer Products Ltd (RCPL) has entered into the sports hydration drink segment with the brand Spinner', co-created with Sri Lankan cricket icon Muttiah Muralitharan. Reliance, which has disrupted the Indian beverages market with aggressive pricing of its Campa Cola, is offering Spinner at a price of Rs 10 for a 150 ml single-serve bottle. This is relatively lower than other rival sports drinks available in the market such as Pepsico's Gatorade and Coca-Cola's Powerade which are available at Rs 50 for 500 ml. Decathlon's sports drink Aptonia costs Rs 99 for a 400 ml bottle, though it is available at Rs 69 on the portal. Last month, RCPL launched RasKik Gluco Energy, entering into the energy drink segment. Reliance, which entered the beverages market with the acquisition of Campa in 2023, has now over 10 per cent market share in the sparkling beverage category in select states, the company stated in its latest quarterly report. These launche
 "Reliance launches 'Spinner' sports drink with Muttiah Muralitharan")
Remove Bournvita from health drinks category: Govt tells e-commerce sites
The food safety regulator had iterated that 'energy drinks' is permitted to be used for carbonated and non-carbonated water-based flavoured drinks
 "Remove Bournvita from health drinks category: Govt tells e-commerce sites")
What the WHO listing of aspartame means for the 'diet' soft drink habit
Aspartame is an artificial sweetener that is 200 times sweeter than sugar, but without any kilojoules
 "What the WHO listing of aspartame means for the 'diet' soft drink habit")
Hardik Pandya's brand value jumps after winning strike against Pakistan
Among the brands Pandya is endorsing currently are Monster Energy drink, Gulf Oil, William Lawson scotch, boAt, and Britannia
 "Hardik Pandya's brand value jumps after winning strike against Pakistan")
What energy drinks could do to your heart
High levels of caffeine in energy drinks may lead to cardiac complications, suggests a case report
 "What energy drinks could do to your heart")
