Page 7 - Marketing

Why centre-brain marketing is the key

Marketers must tap strategy, technology, processes and people using data for creativity

When marketing in one country backfires abroad

In a hyper-connected world, there's no such thing as a local PR strategy

Fusing analytics and engagement is key to contextualising: Anand Jain

Jain, who is the co-founder of CleverTap, adds that it is important that one understands the user

Automation can transform sales

Marketing needs to play a bigger role in harnessing data and using it to drive customers through their purchase life cycle

Marketing to young audiences

To build a brand for the youth, content creators and marketers must first learn to listen