Page 7 - Marketing

Fusing analytics and engagement is key to contextualising: Anand Jain

Jain, who is the co-founder of CleverTap, adds that it is important that one understands the user

Updated On : 19 Jan 2017 | 12:24 AM IST

Marketing needs to play a bigger role in harnessing data and using it to drive customers through their purchase life cycle

Updated On : 08 Aug 2016 | 12:07 AM IST

To build a brand for the youth, content creators and marketers must first learn to listen

Updated On : 08 May 2016 | 11:27 PM IST