Online retailer offers largest assortment of products
In just over 10 months of existence in India, Amazon, the biggest online retailer in the world, has become the largest in the country, too, in the number of products its e-commerce sites stock.
At 15 million products, Amazon India has overtaken home-grown e-commerce portals such as Flipkart and Snapdeal. While Flipkart offers close to 10 million products, Snapdeal offers four million-odd. US-based portal ebay offers over 1.5 million products in India.
Amazon, which debuted here with local brand Junglee.com in February 2012, launched its own digital marketplace in June 2013.
In an emailed response, Amit Agarwal, vice-president and country manager, Amazon India, said: “In June 2013, we launched with just two categories. But in just 10 months our total selection now stands at over 15 million products across 20 categories. The pool of sellers in our marketplace has grown more than 30 times since launch. Today, over 75 per cent of units shipped are fulfilled by Amazon.”
Though Agarwal did not divulge the company’s financial numbers, Arvind Singhal, chairman of Technopak Advisors, said even if Amazon India was not in the $1-billion club now, it would enter it in the next 12-18 months.
While Flipkart has hit the $1 billion revenue mark, Snapdeal is expecting sales of $1 billion this year.
“Amazon has quietly ramped up its India operations and aggressively added merchants on its site. It will certainly fight to become the number one in the e-commerce space in India,” said Singhal.
Agarwal said Amazon was already the largest store in several categories, including books, music, video games, toys, home and kitchen appliances, bags, luggage and fashion jewellery.
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