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Riding on car-sharing

JustRide is betting on an asset-light model and consumer-friendly features to grow its platform, reports Sohini Das

Sohini Das 

Abhishek Sharma, who works with a start-up in Bengaluru, loves to go on long drives. But, like many of his batchmates, he doesn’t own a car and prefers to rent these on weekends. Susan George, who bought a car last year and doesn't need it on weekends, is more than willing to lend her car on weekends and recover her monthly loan repayment.  Bringing customers and lenders on a single platform is a self-drive car rental marketplace, JustRide. “Ford will cease production and people will increasingly share cars. We would like to be the Airbnb for cars,” says ...

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