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Tech Mahindra claims it has entered league of top 20 global services brands

Company registered an impressive growth of 21% in the previous financial year

Press Trust of India  |  Bengaluru 

mahindra, tech, tech mahindra

IT firm on Sunday said it has entered into the Top-20 global tech services brands list (by brand value) in 2017,as per an independent assessment by a valuation and strategy consultancy, Brand

It also said the company has potential to be in the top-5 technology services brands by 2020.

has been ranked at No 14, with an impressive growth of 21 per cent over the previous fiscal, a joint release by and Brand said.

"has delivered excellent brand value growth of 21 per cent. Its brand transformation journey from being an player to a Transformation partner has shown great progress," Brand Founder and CEO David Haigh said.

"With its new brand promise of 'Connected World,Connected Experiences and the right brand investments, has all the potential to be in the top 5 by 2020," he added.

said it has recently embarked on a massive brand building campaign globally forging strategic partnerships with several Global Media Groups, local Governments and Trade Councils, to bring alive its 'Connected World, Connected Experiences' promise.

The company aspires to consolidate and improve its position through significant brand aligned to its core strategy in delivering tangible 'experience' outcomes to its 900+ customers worldwide, it said.

"We have embraced Transformation as the bedrock of our brand journey, at a time when connectedness and experiences are the fundamentals for any business and consumer across all aspects of daily living," Chief Marketing and Strategy Officer Jagdish Mitra said.

First Published: Sun, May 14 2017. 18:42 IST