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India's second-largest telecom operator Vodafone on Thursday announced a short-duration plan that offers unlimited calling and 500 MB data at about Rs 69 with 7 days of validity. The move comes at a time when the Indian telecom market - the second-largest in the world after China - is witnessing an intensifying competition among telecom operators which are trying to outdo each other with newer packs and attractive bundled offers to woo consumers. Vodafone, in a statement, said its 'SuperWeek plan' will enable customers to make "unlimited local and STD calls to any network bundled with 500 MB data at just Rs 69 for a week". Repeat purchases of the pack can be made, Vodafone said, adding that the new packs are available across all retail outlets, USSD, website and its app.