Leading commercial vehicle player Tata Motors does not want to go after market share by offering steep discounts. The holding arm of Tata Motors, Tata Sons, had recently claimed that the auto major’s market share in commercial vehicles hit an all-time low of around 40 per cent under former chairman Cyrus Mistry.
R Pisharody, executive director for commercial vehicles at the Mumbai-headquartered company says running after market involves the risk of losing sight of the ‘bigger picture’. “When you are such a strong leader and companies are coming out with new products, discounts play a major role. We have a
