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China's cars may finally make inroads in Western markets: Here's how

Once distant dreams of staking a claim in Western strongholds may now be edging nearer

Reuters  |  Beijing 

After a decade of development, often through buying or benchmarking foreign technology and know-how, Chinese automakers are looking with greater ambition at selling their cars in major Western markets. Improvements in car design, technology and marketing at firms including Geely, GAC Motor and Great Wall Motor have brought them a bigger share in their home market, the world's largest, and give them a better chance of survival in competitive markets in Europe and the United States. Once distant dreams of staking a claim in Western strongholds may now be edging ...

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First Published: Fri, December 15 2017. 09:01 IST
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