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Samsung to introduce Bixby 2.0 to take on Google Assistant, Siri

However, Yi did not divulge the month of the planned launch of the new version of the voice assistance software

Press Trust of India  |  Seoul 

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South Korean technology major will introduce the second edition of its voice-powered digital assistant 'Bixby' next year that will work on multiple devices, including televisions and refrigerators, a top company official said on Thursday. This will help the global smartphone leader further strengthen its position against like Google, Apple and Amazon that also have virtual assistants -- Google Assistant, Siri and Alexa, respectively. "We would introduce in 2018... it would be designed to be available on any and all devices," Electronics V-P, Mobile Communications Business, Ji Soo Yi told reporters here. He added that "this means having the intelligence of Bixby act as the control hub of device ecosystem, including mobile phones, TVs, refrigerators...". would have "one work on one platform" command structure and would integrate all operating systems like Android and Samsung's Tizen. However, Yi did not divulge the month of the planned launch of the new version of the voice assistance software. Named after a bridge in California, US, had introduced Bixby in May this year globally on its premium smartphones like Galaxy S8, Galaxy S8 Plus and Note 8. Asked whether would extend Bixby to other phones, Yi said: "Yes, we would." However, he did not share the models on which Bixby will be extended to. "We are getting it ready to work with more languages," he said, adding that "Hindi could probably be among the first five languages the company will have first". will also invite local linguistic experts to develop the local language command in the second phase. "Self-sustainable ecosystem is essential because that is the only way to support users' growing personal need," Yi said. India is a huge market for for mobile phones and consumer electronics. The company has maintained its leadership position in the burgeoning and dynamic Indian smartphone market, commanding 24 per cent share at the end of June 2017 quarter. In the consumer durables segment, is a leading brand in TV panels, microwaves and frost-free refrigerators.

It had recently launched an Internet of Things-enabled washing machine.

First Published: Thu, October 26 2017. 21:29 IST