Business Standard

BJP's 272+ arithmetic: Narendra Modi's top 5 key strategies

Since 2002, the bar on assessing Modi has been raised. Is 'PM Modi' still a distant dream?

Related News

Narendra Modi's 'Mission 272+' is a clear indication that the (BJP) does not appear to be winning new allies ahead of the 2104 elections, and hence the party’s strategy is in  favour of ekla cholo re  (go it alone) at present. Anxious to expand his image beyond Muslim-baiting, Modi claimed that "20-25%" voters from the minority community had voted for him in the Assembly polls and asked the party cadre to reach out to all sections, including Muslims, ahead of the Lok Sabha elections.

The BJP election campaign committee chief emphasised that a key strategy for 2014 must be an inclusive approach to meet the hopes and expectations of every section. The BJP on its part may decide to go it alone in many states where several anti-Congress groups will be fighting for the votes of the Dalits, backward castes and minority communities.

It is still difficult to say how far the growing disillusionment with the ruling United Progressive Alliance (UPA) government will help the BJP recover lost ground in Uttar Pradesh and Bihar. Nor is it easy to guess how far the BJP’s new image means a change of heart and a softening of attitude by sangh parivar front organisations on Hindutva.

Political observers say that the saffron party has identified at least 297 parliamentary seats for special attention in 2014 polls. These are the seats the party won once or more in elections since 1989. This exciting figure has convinced the party that it can come close to the halfway mark of 272 in Parliament on its own. Party chief Rajnath Singh and Modi used every opportunity to declare their mutual admiration. The strategic partnership is developing into a replay of the Atal-Advani sort of political bonhomie.
 
Modi also underscored the need for tapping the young and first time voters who, he said, are restless for a change. The initiative has been planned keeping in mind the BJP’s experience in Gujarat where it reached out to young and first-time voters with an agenda promising change. In the 2009 election, the Congress improved its overall vote share from 26.5% to 28.6%, and the BJP declined from 22.2% to 18.8%.
____________________________

Modi's Five Point Agenda
____________________________

 

.  Modi is likely to focus on Uttar Pradesh, Bihar, Maharashtra and Andhra Pradesh. 

Together these states account for 210 Lok Sabha seats and the BJP had won a paltry 31 seats out of 210 in 2009.

This is where the BJP has tremendous potential to perform.

Opinion polls predict that the BJP is likely to grab at least 100 seats from these areas.

____________________________
Party insiders feel that the Hindutva poster boy is likely to emerge as a vote multiplier in Gujarat, Madhya Pradesh, Rajasthan, Jharkhand, Chhattisgarh, Delhi and Karnataka. These states send 138 members to the Lok Sabha.

The common factor among all these States is that the BJP is directly pitted against the Congress in most of the seats here, which gives the saffron party an edge over the grand old party. The BJP will try to cash in on Modi’s growing charisma and the pan-India profile he has acquired of late.

____________________________
 He has inspired investor confidence in Gujarat and also put development at the forefront.  Both have yielded huge returns for him. Modi has already joined the ranks of Jyoti Basu, Mohanlal Sukhadia, Sheila Dikshit and Naveen Patnaik in leading his party to victory in a state three times in a row.  

In 2014, the combined force of AIADMK chief Jayalalithaa and BJD chief Naveen Patnaik may influence Modi’s fortunes a lot. It is now for the smaller parties to decide which way to go, and to settle their priorities, local or national.

Tamil Nadu, Odhisha, Punjab, Haryana, Assam and the North-East account for 118 LS seats. Modi already has a rapport with J Jayalalithaa and Purno Sangma, while a large section of BJD is also reportedly keen to join the National Democratic Alliance (NDA).
____________________________
 Many opinion polls have already predicted a positive swing for the BJP in Uttar Pradesh and the elevation of master strategist Amit Shah has become an icing on the cake.

There is one school of thought that argues that the party is waiting for an opportune time to flag Modi’s caste antecedent but it is caught in its usual dilemma of whether a casteist projection would conflict with his popular image as a development and good governance votary.

____________________________
. Modi cautioned that unless the BJP fine-tuned its booth management, it could end up with more misses than hits.

The campaign panel chief wants that the Delhi brass step out of their confines, visit each state, sit with the leaders and office-bearers, hold detailed discussions and then come up with a state-specific draft. It is now-or-never scenario for the BJP.

Read more on:   
|
|
|
|
|

Read More

Fresh ceasefire violation; mortar shelling, exchanges on

They fired mortars, RPGs and automatic weapons and Indian troops retaliated strongly

Columnists Rss icon

Shyam Ponappa

Shyam Ponappa: Moving forward on coal
Shyam Ponappa

Policy should facilitate the objectives of electricity at reasonable prices, and of environmental mitigation

Barun Roy

Barun Roy: Where are the 'animal spirits'?
Barun Roy

If there is one area in India that badly needs some, it is the planning and implementation of infrastructure projects

Editorial Comment Rss icon

A multi-faceted relationship

But Prime minister's US trip reveals limits of summit meetings

Toilet-training India

Social attitudes as important as money

TWEETS @ POLITICS
@SinghRPN
RT @INCIndia: Gandhi, Technology and Gram Swaraj - A Billion and One Voices Watch: http://t.co/J7jI2u3Ps0 #GandhiJayanti
@milinddeora
#MaryKomGold “@MuhammadAli: “I outwit them, and then I outhit them.” #MuhammadAli http://t.co/aZizSitCZ3
@digvijaya_28
JV my son does Safai Abhiyan on his Mother's Punya Thithi every year. She was a Cleanliness Fanatic http://t.co/vXKK1MEnKo
@thekiranbedi
( Sharing. This is doing the rounds) “@rajivksharma30: @thekiranbedi http://t.co/khwy0vmoW9
@ajaymaken
1Put Garbage, Then Remove, Then Photo; 2Post Rally Garbage Today; That's why Its talk without substace&no good intent http://t.co/jxLgmbwSR1
@MPNaveenJindal
RT @rmurali10: @MPNaveenJindal @timesofindia Now we already have the flag bearer for the Rio Olympics - Sardar Singh
@Panda_Jay
My Twitter handle changed yesterday to @PandaJay 😊, please follow that..
@ShashiTharoor
Congratulations @narendramodi . When you're parodied by JonStewart, you've really arrived! http://t.co/4z3GTF49OU (hilarious &laudatory)
@Swamy39
@rdstrong : Yes in 1971 when 100 000 Pak troops surrendered with their commander Gen Niazi to just one Indian General Jacob's threat.
@narendramodi
A picture of Swami Vivekananda and others. http://t.co/XqGndc4JLU
@abdullah_omar
Maulvi Sb has cast a long shadow with his contribution as a religious leader & as a public representative which will be long remembered. 2/2
@varungandhi80
RT @IshitaYadav: Need AB- FFP blood VERY urgently at Safdarjung Hospital, Delhi. Please contact +91 99-53-456676 in case you're willing to …
@ArvindKejriwal
Congratulations to Indian Team for winning gold
@PMOIndia
PM's speech has concluded.
@rajeev_mp
@ Richmnd Rd #Bangalore wt volunteers & Jupiter Captl staff #SwachhaBengaluru cleanliness drive! #SwachhBharat #India http://t.co/F2cxk5kTy0
@quizderek
RT @sukuchaku: @quizderek Durga Pujo in #Kolkata - some photos on panchami clicked by me https://t.co/hs12TxWmIz
@
Facebook issues apology to drag queens over 'real-name' policy http://t.co/HWf1aNBjc3
@SushmaSwaraj
Leaving for New York to attend United Nations General Assembly.
@arunjaitley
I wish Shri Narendra Modi, our Honourable Prime Minister a very Happy Birthday. I pray for his good health and long life.
@MVENKAIAHNAIDU
Paid respect to Lal Bahadur Shastri ji at Vijay Ghat. http://t.co/2EnVR6J4k5
@nitin_gadkari
"स्वच्छ भारत" यह प्रधानमंत्री के सपनो का "एक भारत श्रेष्ठ भारत" का पहला कदम है
@DVSBJP
RT @RailMinIndia: Shri @BJPRajnathSingh at Charbagh Railway Station in Lucknow during #CleanIndia Campaign. #CleanRailway http://t.co/tMlj5
@umasribharti
चन्‍द्रशेखर राव को बधाई. तेलंगाना राज्‍य का मेरा संकल्‍प एवं सपना पूरा, तेलंगाना की नदियों का ध्‍यान रखेंगें.
@AnanthKumar_BJP
Meeting at the Goregaon BJP District Office in suburban Mumbai earlier this evening ... https://t.co/5M0B3FjB37
@smritiirani
RT @narendramodi: 'Why Clean India' picture. http://t.co/r4PtsxqbZC
@drharshvardhan
Mahatma Gandhi shall always be remembered in history for all times to come all over the world because of his simple living & great thoughts.
@Gen_VKSingh
Lets pledge 2day 2work 2wards a cleaner India & tht all our citizens will hv access 2adequate sanitation by 02/10/19 @PMOIndia #SwachhBharat
@Rao_InderjitS
Remembering Sh Lal Bahadur Shastri on his Jayanti. Admire his philosophy of strengthening the nation by focussing on Army & Agriculture.
@nsitharaman
As a part of the Swachha Bharat Abhiyan, Hon. CM of Andhra Pradesh Shri @ncbn cleaning a drain in Vijayawada.@CimGOI http://t.co/mhKAlkYH2u
@RSSorg
Preparations nearing completion @Nagpur for the auspicious celebration of #RSSVijayadashmi to be held tomorrow 7.30am

Back to Top