After acquiring the Yardley London brand of premium, international personal care products, Wipro Consumer Care and Lighting (WCCL) has added yet another jewel in its crown. They have signed on Katrina Kaif as the brand ambassador for the Yardley brand of perfumed deodorants and talcum powder.
The 240 year old Yardley of London has been coveted and cherished by women around the globe. The promise of exquisite beauty, the lingering fragrance of English Lavender and English Rose, have eternally captivated men and women alike with it’s genteel, old world charm, so desirable yet elusive . In the current context, Katrina Kaif was a natural choice as a brand ambassador. The London bred Katrina, is known for her elegance, eyebrow-raising charm, confidence, and her English royalty like grace. An embodiment for Yardley’s product range which offers eternal class and new age poise. Young urban women and men will effortlessly identify with the sophisticated series of products that Yardley offers.
The stylish Yardley TV Commercial centres on exotic fragrance. A very distinctive look has been created for Katrina who is modern, fresh and glamorous at the same time.
Speaking on the advertising campaign, Sriram Iyer, Business Head, Wipro Yardley Consumer Care Pvt. Ltd. said ““Yardley has a very premium and international imagery. The brand is very popular around the world for its rich, exotic fragrances. We chose Katrina for the campaign since she too has a London connect and fits in with the international and premium imagery of Yardley. Moreover, we wanted to make the brand contemporary and connect with the youth, which Katrina does very well.”
The House of Yardley has pampered royalty since it’s inception. The British Queen, well known actresses and high society women have been the brands’ patrons. In continuation of the brand philosophy, a wide range of fragrance and skin care products have been introduced for men and women. Perfumed deodorants, perfumed talc, luxury soaps, lather shaving creams, colognes and aftershaves comprise the range. There is something for everyone.
About Wipro Consumer Care and Lighting:
Wipro Consumer Care and Lighting Group has a profitable presence in the branded retail market of Toilet soaps, Hair care soaps, Hydrogenated cooking oil (vanaspati), Baby care products and Lighting products. Its brands include Santoor and Chandrika soaps, Wipro Shikakai hair care soap, Santoor Talc, Wipro Baby Soft range of baby care products and Wipro Safewash liquid detergent. In the wellness segment, Wipro markets Glucovita Glucose powder, Sanjeevani Honey and Wipro Isabgol. In Lighting, Wipro has a strong presence in commercial and institutional segment and a complete range of Bulbs, Tubelights, Compact Florescent Lamps and lighting accessories in the domestic lighting segment.
About Wipro Ltd
Wipro Limited provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, IT enabled services, package implementation, software application development and maintenance, and research and development services to corporations globally. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro also has profitable presence in niche market segments of consumer products and lighting. Wipro's ADSs are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange. For more information, please visit our websites at www.wipro.com, www.wiprocorporate.com, and www.wipro.in
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