With over 350,000 small and medium enterprises (SMEs) present in Gujarat, Vodafone Essar, one of India’s leading cellular service providers, is set to focus on this segment for its business solutions.
“Apart from offering them voice and data services, we also look to provide various business solutions, like mobile integration with purchase or inventory, to our enterprise clients. However, we see a big opportunity among SMEs in Gujarat for enterprise solutions,” said Samaresh Parida, director, corporate strategy, Vodafone Essar Limited.
According to Parida, unlike large enterprises, SMEs in Gujarat are in need of business solutions that would save on costs, time and energy.
Through its business solutions division, Vodafone offers total communications – wireline and wireless (voice and data) – to its enterprise customers. The telecom operator has set up a full-fledged business unit to address the B2B needs of its customers.
According to Naveen Chopra, director, enterprise and carrier business, Vodafone, business solutions play a key role in overall corporate strategy for Vodafone Essar.
“The Indian enterprise connectivity market is growing at 10 per cent annually and is estimated to be around $10 billion (approximately Rs 50,000 crore) in the next five years. The enterprise business is a strategic initiative to drive growth. India is a key market for us and Vodafone is geared to be a one-stop communication solutions provider for its customers,” said Chopra.
With a successfully established enterprise business module in global markets such as UK, Spain, Italy and Germany, Vodafone Essar is well-equipped to provide fixed line, mobile and data services to its prospective customers in India. Vodafone Essar has also partnered with Wipro, the IT services company, to build and manage its fixed line telecom service business.
Moreover, to ensure seamless network and service, Vodafone has over 95,000 km of fibre, about 100,000 base stations, a ready 3G network for all markets and All-IP switches and a wireline presence in the top 100 cities.
Vodafone’s business solutions division also has 40 MPLS POPs, six international POPs, and a state-of-the-art network operation centre to ensure ease and simplicity of services to enterprise requirements.