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Instagram releases 'Archive' feature similar to Snapchat's Memories

Instagram hopes that "Archive" will stop people from deleting their photos

IANS  |  San Francisco 


Facebook-owned Instagram has introduced a new feature called "Archive" which lets you move previously posts into a private space much like photo-sharing app Snapchats "Memories".

Instagram hopes that "Archive" will not only stop people from deleting their but also make them more comfortable with sharing certain in the first place.

"Your profile is a representation of who you are and evolves with you over time. With Archive, you now have more flexibility to shape your profile while still preserving moments that matter," Instagram said in a post on Wednesday.

The feature allows for posts that have been previously on the platform to be hidden from a user's public profile without deleting them, by moving them to an archive section that is visible to only them with the option to move it back into the profile at any time.

"Archive" is similar to Snapchat's "Memories" which was launched in 2016 as a way to save videos and on in a private archive.

The move comes after the recent addition of a slew of new features by Instagram with many of these new features being remarkably similar to those in

Especially notable among these is the "Stories" feature first debuted on in 2013, introduced by Instagram in August 2016 under the same name.

First Published: Wed, June 14 2017. 16:50 IST