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Business Standard Columnists
In search of a USP
Tata Teleservices’ GSM innings is likely to be a tough one despite its innovative offerings and tie-up with the Japanese market leader, NTT DOCOMO. ...Read
Business brigade
The Times Group's new business channel, ET NOW, leverages on the combined resources of the channel and its print sibling, The Economic Times. ...Read
Payday celebrations
The new Cadbury Dairy Milk commercial targets smaller markets where the company hopes to replace traditional sweets with the chocolate brand. ...Read
Parle Agro: Snack bites
Parle Agro, the maker of popular beverages Frooti and Appy, Bailey packaged water and Mintrox confectionaries, has entered the salted snack market with the launch of Hippo, a baked wheat snack. ...Read
The top 10 business bestsellers
BUSINESS OBJECTS XI: THE COMPLETE REFERENCE Author: Cindi Howson Publisher: McGraw-Hill Osborne Media Price: Rs 3,996 ISBN: 0072262656 GROWING GREAT EMPLOYEES Author: Erica Anderson Publisher: Penguin Price: Rs 539 ISBN: 1591841909 CONCEPT OF THE CORPORATION Author: Peter F Drucker Publisher: Transaction Pub Price: Rs 1,397 ISBN: 1560006250 GUERRILLA MARKETING FOR THE NEW MILLENNIUM Author: Jay Conrad Levinson Publisher: Lightning Source Inc Price: Rs 746 ISBN: 1933596074 BILLION DOLLAR LESSONS Authors: Paul B Carroll and Chunka Mui Publisher: Penguin Price: Rs 495 ISBN: 9781591842194 BUSINESS STRIPPED BARE Author: Richard Branson Publisher: Virgin Books Price: Rs 474 ISBN: 9780753515020 THE RURAL MARKETING BOOK Authors: Pradeep Kashyap and Siddhartha Raut Publisher: Wiley Price: Rs 379 ISBN: 9788177225587 HOW TOYOTA BECAME #1 Author: David Magee Publisher: Penguin Price: Rs 499 ISBN: 9781591842293 TECHNICAL ANALYSIS OF STOCK ...Read
The Strategist Quiz (#105)
Answers to last week's quiz (#104)
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