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| Indian biz most trusted, IT sector ranks highest: survey |
| Press Trust of India / New Delhi Feb 15, 2010, 17:27 IST |
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India-based companies have emerged as the most trusted ones, with the technology sector being ranked the highest in terms of transparency and credibility, said a survey.
According to global public relations firm Edelman's 'Trust Barometer' survey for 2010, India-headquartered companies are trusted by a majority of people in the country.
India-headquartered companies have been ranked as trustworthy by 78 per cent of people surveyed in India, 63 per cent of respondents in Mexico and 52 per cent in United Arab Emirates (UAE), the survey stated.
The annual trust and credibility survey sampled 4,875 informed people in two age groups (25-34 and 35-64) in 22 countries.
"Trust is now an essential line of business to be developed and delivered. CEOs who embrace this new line of business called trust have seen their credibility rise," Edelman President and CEO Richard Edelman said.
In India, trust in banks is at a high of 82 per cent, while nearly eight in ten believe governments will have a lot or some influence over banks and financial institutions in the future.
Technology is the most trusted sector in India at 88 per cent, followed by banks, automotive (79 per cent), pharma (75 per cent), healthcare (73 per cent), entertainment (70 per cent). Interestingly, trust in media sector is relatively low 58 per cent, the survey revealed.
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