| Consumer durables' ad volumes dipped in Jan-July | 14-SEP-09 |
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| Television advertising volumes by consumer durables declined 3 per cent during January-July this year over the same period last year, while print ad volumes of consumer durables decreased by 12 per cent, according to a new report by AdEx India, a division of TAM media research. |
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| Digital media's ad spend rises 74 per cent | 18-MAY-09 |
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| The advertisement expenditure (adex) of the digital media, which includes internet and mobile mediums, has increased by 74 per cent to Rs 680 crore in 2008-09, shows a survey by Group M. |
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| Niche magazines boost ad volumes by 15% | 04-DEC-07 |
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| Advertising in Indian magazines increased 15 per cent in January to September 2007 compared with that in the same period in 2006, according to a study by Adex India, a division of TAM Media Research. |
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| Print ads up 21% in Jan-Sep | 06-NOV-07 |
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| Print advertising saw a growth of 21 per cent during January-September 2007 compared to same period in 2006. Education, services, banking, finance and investment were the top three sectors in print |
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| Instant food ads up | 03-NOV-07 |
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| Television advertising of the Rs 60 crore 'instant foods/meals' (IFM) category grew by 19 per cent during January-August 2007 compared to same period in 2006.
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| Tea, coffee or cola? | 04-SEP-07 |
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| ADVERTISING: Spurred by growing consumption and new launches, the F&B sector pours monies into print advertising.
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| Telcos ad spend up 6% | 31-AUG-07 |
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| Telecom industry print advertising grew 6 per cent in volumes during January to June first half (H1'07) over H1'06, on the back of combination of promotional ads by telecom service providers and price |
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| Private banks up spending on ads | 30-MAR-07 |
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| Private banks contributed to 40 per cent of the banking sectors print advertising in 2006, according to a report by AdEx India (TAM Media Researchs division). The advertising trends in the banking |
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| Shuchi Bansal: How print beat television | 25-NOV-06 |
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| The print media has outperformed TV and its advertising share has been growing. And this time Indian language publications are also getting the cream, not just the English press.
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Content Guide
