Sandeep Goyal

Marketers also need to understand the need to optimise for AI digestibility. Increasingly, AI systems favour content that is easy to analyse and summarise

The ad giant's slump, shareholder anger, and talk of a Havas-led bid have pushed WPP into a high-stakes reset that could reshape the global advertising industry

In the past few years, the "right-sizing" and "consolidation" at WPP has resulted in iconic advertising brand names like J Walter Thompson, Young & Rubicam , & Wunderman being consigned to the dustbin

Raj and Simran's story has become the template for how Indian cinema dreams of love

The disasters of 2025 offer a big lesson for sequel producers

hough the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before

Its 'Fabulous' campaign to revive falling tourist numbers has been facing backlash on social media, with many saying Las Vegas still doesn't get it

Remembering Diwan Arun Nanda - Rediffusion founder, ad legend, and pioneer of India's creative and political advertising legacy

Opposition to the gaming ban is not without reason, but the gains are far greater

The city has turned its shopping malls into indoor walking and jogging tracks every morning to encourage people not to give up on exercise during the scorching summer months - an idea worth emulating

Brands can win big with campaign reruns, but there's a lesson in getting it right

Indian cricketers stood out at tennis' Mecca this year, but are celebrity appearances about genuine love for tennis or just Insta optics?

Cultural appropriation in fashion is nothing new, but how should one see it - as homage or blatant robbery?

The moot question is whether a digital business can be built from The Seven Gifts of Grace: Wisdom, Understanding, Counsel, Knowledge, Piety, Fortitude, and Fear of the Lord

Most actors usually face obscurity after a fade-out from the limelight. In recent times, Bobby Deol has been one significant exception

The media brands of WPP are all well-known. Precious little will be achieved by killing them all - except needless blood-letting

BBC's AI revival of Agatha Christie to teach crime writing has sparked ethical alarm - but is it really an abomination?

Ever since April 13, match officials have begun using a gauge to measure bats, with an eye on maintaining the balance between bat and ball and ensuring that batters do not gain an undue advantage

The anti-Trump sentiment is building up for sure, but it still has a long way to go

The CCI raids are a rap on the knuckles - but how did Indian advertising agencies end up here?