Namrata Kohli

Wearable and convenient, personal air purifiers promise a clean-air bubble for urban Indians. But do these devices meaningfully reduce pollution exposure, or offer only limited relief?

Indian consumers are increasingly choosing homegrown sneaker brands over global labels, drawn by better comfort, local design relevance, sustainability and value-for-money pricing

As branded residences gain ground in India's luxury housing market, buyers are paying hefty premiums for global names. But services, contracts and developer credibility matter more than logos

As dance classes move beyond niche studios, they are reshaping how urban Indians approach fitness, social connection and cultural expression

Fog, flight disruptions and rising costs are pushing Indians to book later, take shorter breaks and favour domestic destinations over long-haul international trips this December-end

Affluent Indians are increasingly buying second homes not as weekend getaways but as critical health guards as cities turn into gas chambers, thanks to ever-increasing air pollution levels

Silver jewellery is booming in India in 2025, driven by high gold prices, shifting tastes and rising brand trust, making the once-everyday metal a new must-have for women and men alike

India's festive baking is evolving from being a nice community ritual to premium indulgence; Craft, nostalgia and personalisation now define the country's Christmas cake culture

In 2025, the camera is the new mirror - grooming for screen is now part of everyday spending, from students to CEOs to content creators

From classic favourites like Maldives and Paris to emerging hotspots like Vietnam and Norway, couples are seeking honeymoons that blend luxury, culture, and authentic experience

Increasingly, parents are enrolling their children into the sport - seeing riding as a confidence-building, globally-recognised sport that grooms discipline and leadership

Once a winter luxury for those with respiratory issues, air purifiers are now a fixture in most households, particularly in the NCR region, thanks to ever-increasing levels of air pollution

From metallic pastels to heirloom Banarasis, India's 2025 bridal couture blends legacy with lightness as brides look to stamp their own identity on their wedding outfits

New tech-enabled spectacles are transforming passive music listening into deep, multi-sensory experiences

As EV market matures, Indian consumers now have clear choices across budget, mid-range, and premium segments - and the first Tesla buyer in the country signals that aspiration has joined affordability

Gone are the days of boring mithai dabbas and dry fruits; gifts are increasingly being curated with an emphasis on wellness that goes with the receiver's personality and lifestyle

Increasingly, heritage products from India's regional artisans are making a wave as handpicked festival gifts, especially for people who want their presents to tell a story

The baby-shower gifts market in India was valued at around Rs 750 crore in 2024 and is expected to double by 2029 with a CAGR of approximately 12-14 per cent

For millions of Indians, coffee is no longer just a stimulant - it is fast creating its own space as culture, community, and a marketplace of choices

Places offer high-tech services and exclusive amenities to transform fitness into a premium social experience