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Maruti Suzuki India on Friday said it has acquired around 8 per cent stake in technology-led startup Ravity Software Solutions, which specialises in providing connected mobility insights. The company has invested around Rs 2 crore in the startup for 7.84 per cent stake through Maruti Suzuki Innovation Fund. The auto major invests in startups through the Maruti Suzuki Innovation Fund, an initiative to undertake strategic investments in startups that exhibit high levels of innovation and potential to devise solutions relevant to the company's operations. This is the third investment under the fund with it having invested nearly Rs 2 crore each in Amlgo Labs in March 2024 and Sociograph Solutions in June 2022. "Startups are ideal partners as they bring agility, fresh thinking, and cutting-edge solutions, to support our goal of ensuring customer delight. Our investment in Ravity Software Solutions Private Limited will enable us to elevate customer experience through data-driven insight
Leading broadcaster ZEE Entertainment Enterprises Ltd (ZEEL) on Monday said it has entered into a strategic equity partnership with Bullet, a new-age content & tech start-up. ZEEL did not share much details on the transactions, but said "it will invest/acquire stake in Bullet". Co-founded by entrepreneurs Azim Lalani and Saurabh Kushwah, Bullet has developed India's first micro-drama application focused on fast-paced, creator-driven content through short duration vertical format episodes targeted towards the younger audiences. "Bullet will be launched within the ZEE5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform," according to a joint statement. Moreover, to have a pan-India appeal, the application will be available across languages and will harness the company's rich content engine and repertoire of language content, it said. The application will cater to the evolving consumption habits of ...