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Woodstock: The birthplace of festival fashion

Once upon a time, Woodstock wasn't a commercial opportunity, it was a statement of identity

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Weekend Reads | Fashion

Vanessa Friedman | NYT 

It’s hard to remember, now that every e-tailer from the luxury Net-a-Porter to the accessible ASOS has a section on its website devoted to “festival fashion;” now that brands like Saint Laurent, Calvin Klein and Amazon host special “activations” at Coachella; and now that influencers descend on Governors Ball to snap manufactured pictures of themselves swaying in product-placed ecstasy to whatever band of the moment is playing. But when it all began, “festival” and “fashion” were actually opposing concepts. In fact, what you wore to the ...

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First Published: Fri, August 09 2019. 23:16 IST
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