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After telecom, Mukesh Ambani now targets online retail with a price war

Ratcheting up competition, Ambani's portals are offering blockbuster discounts of as much as 50% on sugary confections and other holiday staples like spice mixes for India's rice delicacy, biryani

Topics
JioMart | Reliance Industries | Mukesh Ambani

Saritha Rai P R Sanjai & Bhuma Shrivastava | Bloomberg 



Jio signboard
Jio signboard

Billionaire obliterated rivals in India’s telecommunications sector by selling $2 data plans and free voice calls. Four years later, he’s deploying a very similar tactic -- cutthroat pricing -- to gain an edge in the country’s increasingly competitive e-commerce space.

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First Published: Wed, November 11 2020. 08:17 IST

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