Amazon invests Rs 175 cr in MyGlamm along with Ascent, Wipro Consumer

With the Series C round, beauty brand MyGlamm becomes the fastest beauty brand to cross the $100 million valuation mark in just three years of launch.

Beauty brand MyGlamm said on Thursday that it has closed its Rs 175 crore Series C funding round with investments from Ascent Capital, Amazon and Wipro Consumer. This also marks one of the first investments made by e-commerce giant Amazon in a beauty brand in India. With the Series C round MyGlamm becomes the fastest D2C (direct to consumer) beauty brand to cross the $100 million valuation mark in just three years of launch.

MyGlamm was founded in 2017 by Darpan Sanghvi and Priyanka Gill. The brand offers a range of over 600 cruelty-free and vegan products across makeup, skincare