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E-commerce firm Amazon India has launched Smart Commerce – a new initiative to transform local stores into Digital Dukaans, and accelerate its pledge to digitize 1 crore small businesses by 2025. Over 1.5 lakh neighbourhood stores are already selling online using Amazon.
With Smart Commerce, stores can digitise their offline operations, and provide an enhanced in-store shopping experience to their walk-in customers. They can create their own online storefronts to serve customers directly. Stores of any size can now take advantage of Amazon’s shopping innovations, logistics, and digital payments. This would help them provide a reliable experience to their customers.
