Cannes Ad Fest: Medal hunt gathers pace

India currently has a total of 28 shortlists in categories such as design and entertainment

At the half-way mark, the Indian contingent at the Cannes Ad Fest is a happy lot. With 20 metals and counting, the contingent is in a comfortable position and is expected to keep the momentum going through the week, given that awards for crucial categories such as film, film craft, design, entertainment and integrated are yet to be declared.
 

India currently has a total of 28 shortlists in categories such as design, innovation, direct marketing and entertainment. Awards for some of them such as direct marketing and innovation will be declared on Tuesday night. 
 

All eyes incidentally will be on