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Cellebrum Technologies is now Spice Digital

Press Trust of India  |  New Delhi 

BK Modi Group firm today announced that it is undergoing and will be now known as

This change is a part of the brand change exercise at Spice Group under which all major group verticals and will be brought under the Spice brand umbrella, said in a statement.

"A brand is not simply a name, or logo or a piece of communication. As a unified brand, we will seek to portray a consistent message -– that of unconventional wisdom," Chief Executive Officer Saket Agarwal said.

(erstwhile Cellebrum Technologies) is a value-added services firm offering solutions to telecom operators, enterprises and government agencies over voice, IVR, SMS, WAP and mobile applications.

It has partnership with service providers like Airtel, Vodafone, Idea Cellular, Reliance, Aircel, BSNL, MTNL and Loop Telecom.

It will launch new products and offerings to provide services to more than 100 million customers in next 3-4 years, which will be rolled out in next few months, it said.

The brand change exercise was completed by UK-based WPP group firm The Brand Union.

First Published: Thu, July 09 2009. 20:21 IST