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Consumer sentiment for diamonds improving, to reach pre-Covid level by 2022

If the current economic trends continue at the same pace, the consumer demand is expected to return to the pre-coronavirus times by 2021-22, he added

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This has given rise to a strong digital medium across the globe, especially for luxury goods including diamonds, he said.

Press Trust of India Mumbai

2 min read Last Updated : Aug 20 2020 | 9:04 PM IST

Forevermark, owned by the De Beers Group, expects global consumer demand for diamonds to come back to pre-Covid-19 levels by 2021-2022.

"The first half of the year was very difficult for all luxury segments due to lockdowns to curb the spread of coronavirus. However, the good news is that we are coming out of that," Stephen Lussier, chairman of Forevermark and executive vice-president (consumer and brands) of De Beers Group, told PTI on Thursday.

He added that there is a good pick-up in demand for Forevermark in key markets, including in India, and it is expect to improve further in

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