Cotton County to launch three new brands

Cotton County, a retail venture of the Rs 700 crore-Nahar Industrial Enterprise Ltd (NIEL), the country's leading integrated textile company engaged in spinning, weaving and garmenting here, is set to launch its three new ready-made garment brands in the next six months.

Assessing the great response to existing brands, the company has decided to launch three more brands including Tazo, a kids' wear brand, Femme, a women's wear, and French Republic, a men's premium brand, Sachin Sahni, vice-president (sales and marketing), NIEL, said.

The company, which has opened its 100th outlet recently, is set to add 100 more outlets in the north-west and eastern parts of the country as a step towards the company's plans of opening 250 outlets by 2008-end.

The company has a complete in-house high-tech knitting ,dyeing , mercerising, finishing, compacting, embroidery and manufacturing facilities to ensure quality control at all levels of manufacturing.

It is also focusing on enterprise resource planning as against the SAB Software (imported from Germany) being used presently for the purpose.

The company is soon going to install SAB IS (industrial solution), a retail software. The project has already started and it will take four months for its completion and will cost Rs 1.5 crore., Sahni said.

With this new software, we will be able to keep a check on all our retail outlets through out the country, he said.