IPL-4 auctions reap rewards for SET Max.
Viewers across the country stayed glued to their television sets as owners of 10 franchises battled last weekend to build teams for the fourth edition of the Indian Premier League (IPL-4) cricket tournament.
The auction of players, telecast live and exclusively on SET Max, reaped rewards for the broadcaster, as the average time spent by viewers on the channel rose by two-thirds on Saturday and Sunday. The average time audiences in the top six metros spent watching the channel went up from 15.5 minutes over the past four weeks to 25.8 minutes (aMap data).
According to aMap, an overnight television viewership measurement agency, the gross rating points (GRPs) of SET Max zoomed 31 per cent on the two days as compared to the average for the last four weeks . While SET Max GRPs on the second day of the auctions increased by 40 per cent to 4.64 points from 3.30 points, Saturday saw an increase in viewership by about 20 per cent.
The India vs South Africa T20 match telecast on Ten Cricket in the evening was able to get television ratings (TVRs) of 2.35 points. Ten is a paid channel; the TVR was 2.92 points on Doordarshan, which is free and available across the country. TVRs denote the percentage of viewers who watched the show for a stipulated period.
Those might be good numbers, but what took the cake was the final episode of Big Boss-4, aired on Colors on Saturday between 9 pm and 11.50 pm, which recorded average ratings of 4.3 points, much higher than the cricket match. However it was lower than Kaun Banega Crorepati-4, hosted by Amitabh Bachchan, which got an average TV rating of 5.5 in its final episode.
