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EduSports comes up with 'do it on your own' model

EduSports targets to reach out to 1,000 schools in the next four years, and plans to clock a turnover of Rs 100 crore by that time

BS Reporter  |  Hyderabad 

Bengaluru-based provider of sports curriculum and training company EduSports has come up with a 'do it on your own' model to help schools teach students the fundamentals of sports education.

"Just as how schools hold monthly and quarterly tests in subjects including maths, science and English, a class of students will be sessioned on the prescribed lesson and would later be asked to demonstrate the task, either collectively or individually. The performance will be monitored and graded as per the physical fitness assessment table designed by us," said EduSports co-founder and managing director Saumil Majmudar.

According to Majmudar, Indian schools have now been treating physical education (PE) on a par with mathematics, science, which is a healthy trend. However, a physical tutor at the ground is less equipped to educate and also assess the performance of the school's entire 1,000 students academically. EduSports claims its PE curriculum structure is independent of traditional play spaces.

According to him, the model maintains a strict watch on each and every student. The monthly assessment sheets help parents track their kid's performance and fitness levels.

As part of its growth plans, EduSports targets to reach out to 1,000 schools in the next four years, and plans to clock a turnover of Rs 100 crore by that time. Currently, it is servicing 200,000 students from 330 schools across 85 cities.

In Andhra Pradesh, it has been servicing 20,000 students from 21 private schools, including 18 in Hyderabad. To attract mid-to-low segment schools, it has put in place 'Momentum Light', wherein it would outsource PE services to schools whose annual student fee falls around Rs 5,000.

The southern region comprising Andhra Pradesh, Tamil Nadu and Karnataka contributes around 40 per cent to its revenues followed by 35 per cent from the NCR and Punjab, and the remaining from rest of India.

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First Published: Wed, September 11 2013. 20:37 IST