Euro Rscg Bags 2 Accounts

The Mumbai-based Rs 152 crore advertising agency Euro RSCG has bagged two accounts. The agency has pipped Grey Worldwide for Novartis' Calcium Sandoz brand and has bagged Voltas air conditioner account from Ogilvy & Mather.

The total business going to Euro RSCG way is estimated at approximately Rs 17 crore. While Calcium Sandoz is estimated at Rs 10 crore, the size of Voltas air conditioner account is approximately at Rs 7 crore.

While Euro RSCG confirmed both the moves, a senior official at Grey Worldwide struck a differing note by saying, "The Calcium Sandoz account has not yet moved officially. We have been put on a three-month notice period, starting October 2001, by Novartis. The company will re-discuss the issue and a final decision would be taken by the end of this month, whether or not Grey Worldwide would continue to have the account."

 

Sources at Euro RSCG said, "Although no formal documents have been signed as yet, it has been confirmed to us that the Calcium Sandoz account will move to Euro RSCG with effect from January 1, 2002."

Agency sources further indicate that the advertising spend of Voltas on its air conditioners was Rs 3-4 crore till last year and has now been hiked to approximately Rs 7 crore. Apparently, the agency has already started work on this account.

In addition to this, Euro RSCG has also bagged a project for the Bowling Co. Suman Srivastava, director (strategic planning), Euro RSCG, said, "It's a prestigious project that involves driving greater traffic towards the Bowling Co."