While e-commerce marketplace Flipkart might have outsold rival Amazon by a factor of two in the largest sale of this festival season, sellers embedded on the platform, too, witnessed their best-selling days this year.
Flipkart has claimed that, this year, over 3,000 sellers saw sales exceed the Rs 10-lakh-mark in the five-day sale period that ended last week. Moreover, its dominance in the market meant sellers saw 70 per cent of their e-commerce demand being driven by Flipkart alone.
“Sales were twice as much as what we did in the last Big Billion Days sale, and this was seen across our seller

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