 "FMCG sector, goods, consumer, retail")
Even though the festive season is around the corner and the good monsoon has given hopes of revival for the FMCG sector, a recent report by Credit Suisse has said that FY20 is likely to be the worst in 15 years for revenue growth of consumer packaged goods firms.
According to the report, the slowdown had been brewing since 2016 but was intensified further by several disruptions in the past two years including demonetisation. “In our assessment, the slowdown started in 2016. It was camouflaged first by trade disruptions in 2017 caused by demonetisation and the goods and services tax
