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From M&M to Escorts, tractor makers hitch a ride on farm machinery

A saturated tractor market and increasing mechanisation provide the momentum

tractor
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In many ways, India’s farm equipment and machine mark­et is unique and presents a contrarian picture when compared to other markets of the world

Shally Seth Mohile Mumbai
Last week, the Nanda family-owned Escorts Ltd signed a multi-layered deal with Kubota Corp, global agriculture equipment major, that will take the Osaka, Japan-headquartered shareholding to 53.50 per cent. It was a sign of a major shift in the nature of the agri-machinery business.

Once the deal is complete, Escorts and Japan’s oldest tractor maker, Kubota, will firm up a plan for the next six to seven years. Part of the plan is to diversify the product range in a big way, including expanding the farm machinery section, which currently forms a small part of the business. Kubota will also use

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First Published: Nov 23 2021 | 6:03 AM IST

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