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Goafest 2018: Technology to power advertising's future

Minister of State for information and broadcasting Rajyavardhan Singh Rathore said brands are those that are reliable, credible and have continuity

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Goafest 2018

Viveat Susan Pinto & Urvi Malvania  |  Bambolim 

Consider this: You are at a beach party and desperately need a refill of your drink before your favourite disk jockey arrives. The container that has your drink has a device fitted at the bottom that allows you to alert the bartender some distance away. He notes down your request visible on his desktop at the bar counter and proceeds to prepare your drink.

The desktop software that has taken your request also has a global positioning system that allows the bartender to locate precisely where you are on the beach. You have your drink in the nick of time. This is not a scene from a ...

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First Published: Sun, April 08 2018. 01:56 IST
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