Godrej launches mattress

Godrej and Boyce manufacturing company, part of Godrej Group, has forayed into the mattress industry.

It launched a comprehensive range of mattresses under the brand name of 'Godrej mattress' in Orissa market in a bid to achieve the leadership position in this industry. The newly launched range includes rubberised coir, spring and latex mattresses.

Talking to the media persons on the launch of the Godrej mattresses in Orissa, Jay Mitra, deputy manager (eastern zone) said, the customers will experience the benefit of latest mattress technology from the company.

He said, the company has introduced Godrej Comfort Indicator (GCI). It will help the customers to choose the right mattress depending upon the desired level of comfort in terms of cushioning and support effect.