Godrej Sara Lee acquires Sara Lee's India biz
| Godrej Sara Lee acquires Sara Lee's India biz |
| BS Reporter / Mumbai July 2, 2007 |
| Godrej Sara Lee (GSL), a joint venture company between the Godrej Group and US based Sara Lee Corporation has acquired the distribution and marketing rights for Sara Lee household and body care products for the India and South Asia. The acquisition is in the range of $ 13 million (Rs 52 crore). With the acquisition, Godrej Sara Lee will distribute brands like Kiwi Shoe Polish, Kiwi Dranex drain cleaner and hair care product Brylcreem in India, Sri Lanka, Bangladesh and Nepal. The turnover of GSL is Rs 625 crore. Godrej Sara Lee was formed in 1995, a year after Godrej acquired the Good Knight brand from R Mohan. At present, Godrej Sara Lee |
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First Published: Jul 02 2007 | 7:39 PM IST