Sony Pictures Sports Network India (SPSN), the official broadcaster of Fédération Internationale de Football Association (Fifa) events in India, has roped in Hero MotoCorp as the ‘presenting sponsor’ for the Fifa under-seventeen (U-17) World Cup that kicks off on Friday. Life Insurance Corporation of India has come on board as the on-air 'powered by' sponsor for the first Fifa event to take place in India.
“These are the two major names that have come on board for the U-17 World Cup. Apart from these two, there are a few other national advertisers as well, but the association is on a smaller

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