Hungama TV taps Lucknow schools for contest

Media company UTV's children's channel, Hungama TV, will visit Lucknow in November for auditions of its third edition of Captain Hunt, a contest to select 10 children from the country who will be on the board of directors to decide on the promotion and marketing of the channel.

The children will be in the 8-14 age group. Students from about 55 schools of Lucknow will take part in the contest. The channel aims to distribute about 500,000 applications in 500 schools, covering ten cities nationwide.

UTV Senior Vice-President (Marketing and Communication) Siddharth Roy Kapur said, "In addition to taking decisions for the channel, Hungama TV will also support financially an activity undertaken by every captain."