Hutch ties up with contests2win

Hutch, the leading cellular service provider in Gujarat has tied-up with Contests2Win, to develop and launch special GPRS-based mobile contests.

Hutch users can download contests onto their GPRS phones, which then refresh automatically daily to present a new challenge to the user everyday.

Alok Kejriwal, CEO, contests2win, said, "It is an opportunity to deliver contesting as a service to Hutch subscribers. We have an expertise of delivering interactivity across a variety of platforms, and the GPRS medium is as dynamic as a medium can get."

We have customised the content to suit the Hutch subscriber, and will add more depth and width to the offering as the service gains success."

Harit Nagpal, vice-president, corporate marketing, Hutch, said, "Humans are competitive by nature and look for challenges in every sphere of life. With this tie-up, we are offering our customers an opportunity to challenge their intelligence, with the chance to win prizes as well."