India's FMCG value grew 9.6% in Oct-Dec due to price increases, NielsenIQ

Volumes shrank by 2.6% due to inflationary pressure and other macro-economic factors

India’s fast-moving consumer goods (FMCG) industry quarter grew 9.6 per cent growth in the October-December quarter over last year due to double digit increase in prices for three successive quarters.  

However, the sector witnessed a volume degrowth of 2.6 per cent this quarter due to inflationary pressure, and other macro-economic factors in the country, according to NielsenIQ.

“The resulting consumption slowdown continues to be more accentuated in rural markets with –4.8 per cent consumption degrowth, while urban markets are comparatively better at -0.8 per cent,” NielsenIQ said.

During the fourth quarter, the country’s macro-economic factors continued to witness softness, and