Ahmedabad-based e-commerce company Infibeam on Tuesday announced launch of a new Generic Top Level Domain (GTLD) dot-triple-O (. OOO), a statement issued by the company said. “dot-triple-O is the first Generic Top Level Domain (GTLD) to be launched globally by a technology company from India,” said, Vishal Mehta, founder and Chief Executive Officer (CEO), Infibeam. The domain, the statement said, will be made available for corporation and general public worldwide through credible and experienced global channel partners with whom it has signed Registry Registrar Agreement (RRA). Infibeam has cleared all the compliances required, the statement said, and received licence from Internet Corporation for Assigned Names and Numbers (ICANN) to own Internet root. Mehta said, “dot-triple-O (. OOO) allows businesses to catapult brand to an audience, which is very more digital. Introducing domains under a new extension is a multi-step process which is designed to include protections for trademark holders and give average users a fair shake at getting the digital identity they want.” The sunrise phase opened yesterday for trademark holders to safeguard relevant registrations before being opened for general availability from October 23.
The sunrise phase is a limited pre-registration period and is the mandatory first phase of all new gTLDs. The sunrise is the right period to register brand names as domains. All registries are required to have a sunrise period open only to holders of a validated trademark record in the Trademark Clearinghouse (TMCH).
. OOO is a subsidiary of Infibeam and aimed at redefining online for any and every business across the world.